The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode, Charles Cousins speaks with Guy Alvarez, lawyer-turned-entrepreneur and founder of InnovAItion Partners, on why marketing and BD leaders need a seat at the AI table, and how their involvement can drive innovation, meet client expectations, and give firms a competitive edge.
Guy and Charles cover:
- Guy’s journey into legal marketing and the work he has done with Good2bSocial
- The pivot towards AI and the turning point for this
- Key insights from Guy's recent survey on AI adoption in legal marketing and BD
- The current position of the legal field in adopting AI into marketing and BD
- The role legal marketers should be playing when it comes to AI strategy.
- The steps firms should be taking to move in the right direction in adopting AI into marketing and BD
- Advice for team leaders or individuals navigating the space of AI adoption and how they can set themselves up for success
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