The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Episodes
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
The art of storytelling is becoming an increasingly vital tool for law firms to form strong client relationships through personal connections, ultimately encouraging natural collaboration to rise above competitors.
Today, Alitia Faccone joins Will Eke on the CMO Series Podcast to share exactly how to incorporate successful storytelling into legal marketing. From acting school to law school to leading business development at Jackson Lewis, Alitia Faccone has built a career leveraging the power of storytelling.
In this episode, we’re going to dive into how data, creativity, and a ‘professionally personal’ approach to content are helping the firm connect with clients in more meaningful ways, and what’s next as storytelling, data, and technology converge in legal marketing.
Alitia and Will discuss:
- Her unique career path into legal marketing and business development
- Alitia’s expert advice and experience on the foundational role of storytelling within legal marketing
- Applying data insights to inform client-focused strategies
- The practice of creating ‘professionally personal’ attorney bios
- Future strategic plans involving the integration of storytelling, data and technology
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