The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
Boutique firms are continually finding new ways to stand out, tackle significant cases, and make a lasting impact.
In today's episode of the CMO Series Podcast, Eugene McCormick welcomes Anne Kunkel, the Chief Marketing Officer at Redgrave. Anne joins Eugene to discuss how boutique firms consistently go above and beyond, sharing her insights on building an agile team, navigating new technologies, AI, and regulations, and successfully driving strategy through to action.
Anne and Eugene explore:
- Anne’s background and unique career journey to Redgrave
- The approach Redgrave takes to position their unique style in the legal market
- Anne’s practical tips for balancing her day-to-day responsibilities
- The key qualities and talents that Anne prioritizes when building her team
- Key elements that are reshaping Redgrave’s brand and growth development
- Top priorities for navigating changes that are reshaping legal marketing
- Advice for CMOs aiming to make an impact in boutique firms
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