The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks with Courtney Beauzile, Head of Marketing, Business Development & Communications at Robins Kaplan. After moving from an AMLaw 100 firm to an AMLaw 200 mid-size firm, Courtney has shown how the right approach can fuel growth, elevate digital presence, and transform the impact of marketing.
Two years into her role, Courtney shares her playbook for building strong, diverse teams that bring creativity and innovation to every campaign. By harnessing a mix of personalities and skills, she demonstrates how mid-size firms can develop strategies that not only compete with, but often outpace, the largest players.
Charles and Courtney dive into:
- Courtney’s journey to Robins Kaplan
- How Courtney has tailored her approaches and leadership style in her current role
- The early success Courtney and her team achieved
- Key qualities and structures which helped her team support the firms goals
- The impact of having a diverse team
- Future projects that will driving the firm in the legal landscape
- Advice for marketing, BD and communication leaders wanting to have a big impact at a midsize firm
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