The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.
Nicole and Will discuss:
- The importance of BD in today’s firms and what is driving that
- How Nicole came to her role at Dentons and how the role and approach to Legal Marketing and Business Development have progressed throughout that career journey
- Denton’s Global Growth Program and the goals for that initiative
- The biggest changes that clients and firms need to make to see the value of marketing and business development
- How to tailor the BD approach to suit a unique structure and the opportunities and challenges that arise from that
- Advice for marketing leaders wondering how they can build a more modern and effective BD function
Thursday Dec 21, 2023
Episode 125 - Sona Spencer of Troutman Pepper on Being an Advocate for Talent
Thursday Dec 21, 2023
Thursday Dec 21, 2023
In a people-driven business like a law firm, talent isn't just important—it's the linchpin for success. In this episode of the CMO Series, Eugene McCormick sits down with Sona Spencer, Chief Legal Talent Officer at Troutman Pepper, to explore her crucial role as a talent advocate and how talent becomes the driving force behind the firm's commercial achievements.
Sona and Eugene discuss:
- How Sona came to her role at Troutman Pepper and the moment in her journey she realised how critical talent was to the success of the firm
- The scope of Sona’s role as Chief Legal Talent Officer and how it connects to other functions such as HR
- The main challenges facing talent within law firms and the key considerations including DEI and generational differences
- How to go about building a strategy for talent that will lead to success for the firm and its people
- How the recent merger of the firm affects Sona’s role in the short and medium-term
- The essential tools and skills of a talent officer
- Advice for others looking to advocate for and unlock the potential of the talent at their firm
Tuesday Dec 19, 2023
Episode 124 - Brianna Leung of Much Shelist on How a Law Firm Strategy is Made
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
Marketers and Business Development professionals are crucial to the success of a law firm's strategy, yet for many, the way firms create their strategy remains a mystery.
On this episode of the CMO Series Podcast, Alistair Bone welcomes Brie Leung, Chief Strategy Officer at Much Shelist, to help demystify the strategic planning process and discuss the role of a Chief Strategy Officer in designing and executing an effective law firm strategy.
Brie and Ali discuss:
- How a law firm strategy happens and the steps to creating one
- How Brie came to her role as Chief Strategy Officer, and the moment she realized she was able to add real value to a firm
- The ‘design process’ and why Brie refers to it in that way
- The definition of an effective strategy
- How to start implementing a strategic plan
- The process of keeping to the plan in the medium to long term
- How to tell if you are successful with a strategic plan
- Advice for those trying to improve the way their firm designs and executes a strategy
Thursday Dec 14, 2023
Thursday Dec 14, 2023
The Diversity, Equity and Inclusion landscape is ever-changing, but there is one critical aspect that is often overlooked - accessibility.
On this episode of CMO Series REPRESENTS, we are honoured to speak with Tim Dixon, Head of IT Architecture at Intertek, who has expertise in driving business value through Enterprise Architecture and a deep personal commitment to advocating for accessibility, particularly for people living with sight loss.
Tim joins the series to share his sight loss journey, discuss the opportunities for marketers to solve the challenges he has experienced first-hand, and offer his guidance for those looking to up their accessibility game.
Wednesday Dec 06, 2023
Wednesday Dec 06, 2023
The pursuit of an equitable and inclusive workplace is high on the agenda for most firms. Today, we shine a spotlight on Baker Donelson, a firm committed to redefining industry standards with its Women’s Initiative program.
Yasmin Zand has the honor of welcoming Danielle Smith, the Women's Initiative Manager at Baker Donelson to the series to share her personal experiences that have fueled her commitment to fostering diversity and inclusion.
Join us as we take a deep dive into the innovative programs and progressive family policies implemented by Baker Donelson, exploring how they are breaking new ground and setting a powerful example for the legal profession.
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
On our recent CMO Series Webinar Will Eke was delighted to be joined by Michael Rynowecer, President of BTI Consulting Group to delve into their insights on CMO mobility and the opportunities for law firms and marketers in today’s climate.
A summary of the session, along with the video recording, is available here.
During the Webinar, Michael and Will explored:
- The background to BTI’s research on CMOs
- The ‘stand out’ findings AND the current state of play for CMOs in the legal industry
- The most surprising insights
- The key differences between US and UK markets
- The reaction from CMOs who have seen the research
- The impact for CMOs, from their careers to their day-to-day
- What law firms should be doing differently to retain their talent
- The main opportunities for CMOs in today's market
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Legal business development has its best practices, yet every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast Cam Dobinson is lucky enough to sit down with Emily McKeown, Business Development Director at Godfrey & Kahn to talk about how to build an authentic and effective approach to Business Development that fits your market and people.
Emily and Cam explore:
- What an effective Business Development approach is and why it should fit the clients and the firm
- Emily’s journey to her current role
- How to ensure that Business Development happens in a way that clients respond to positively
- How the firm engages in its own Business Development, and how it tunes the approach to do that
- The conflict between what clients expect from Business Development and what the firm is able to deliver
- Managing the challenge of scale with the approach to Business Development
- How to measure and report on success when it comes to Business Development
- Advice for those trying to build a more authentic and effective Business Development capability in their firm
Tuesday Nov 28, 2023
CMO Series Podcast Special Episode: Live Podcast from LMA Southeast
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.
This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.
Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic.
They cover the key elements of building a more valuable and valued marketing career:
- Being proactive in positioning the firm and its attorneys
- Understanding your clients and communicating challenging concepts to the market
- Using data to drive better outcomes and position marketing as a strategic advisor
Tuesday Nov 21, 2023
2023 Passle CMO Series Thanksgiving Special
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Join us as we celebrate this Thanksgiving season with our wonderful CMO Series community.
We’re lucky to be joined by some of the world’s top Marketing and Business Development leaders in the legal industry. From the mentors and leadership to peers, networks, and loved ones, we hear about all the influential people who have supported our guests on their career journeys as they share their gratitude on this very special episode.
Thank you to all of our illustrious guests for coming on board: Alison Swenton Arjoon, Chief Marketing and Business Development Officer at Fragomen, Alison Janzen, Director of Marketing and Business Development at Torkin Manes, Andrew Laver, Chief Marketing and Business Development Officer at Porzio, Bromberg & Newman, Courtney Beauzile, Head of Marketing, Business Development and Communications at Robins Kaplan, Courtney Carter, Director of Diversity, Equity, and Inclusion at Jenner & Block, Dawn Longfield, Chief Marketing Officer at Davis+Gilbert, Emily McKeown, Business Development Director at Godfrey & Khan, Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright, Erica Roman, Chief Marketing and Business Development Officer at Cole Schotz, Jay Linder, Director of Communications at Cadwalader, Wickersham & Taft, JeanMarie Campbell, Head of Client Development for North America at Baker McKenzie, Jessica Grayson, Director of Practice Management & Lateral Growth at Stradley Ronon, John Eix, Director of Marketing and Business Development at Crowe & Dunlevy, Julie Chodos, Chief Marketing and Business Development Officer at Axinn, Justin Portaz, Chief Marketing and Business Development Officer at Jenner & Block, Maggie Watkins, Founder of Maggie T. Watkins Consulting, Terra Davis, Chief Diversity & Talent Development Officer at Knobbe Martens, Tom Helm, Chief Marketing Officer at Smith Gambrell Russell, and Trish Lilley, Chief Marketing Officer at Thompson Coburn.
From all of us here at Passle, have a very happy Thanksgiving!
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced professional who is bringing a wealth of marketing and BD expertise from various professional service backgrounds to a regional firm. We welcome John Eix, the Director of Marketing and Business Development at Crowe & Dunlevy, to the series to share his journey and insights on making an instant impact in a regional law firm.
John and Charles explore:
- John’s career journey to his role now at Crowe & Dunlevy
- The first priority and the instant impact projects John’s working on now at the firm
- The differences between working in a mid-size regional firm compared to the larger firms, and how to leverage your team and resources to compete
- The team approach and examples of how that has made an impact from a business development perspective
- What’s next for Crowe & Dunlevy to generate more quick wins and successes
- Advice for marketers and BD Professionals climbing the ladder on how to make an instant impact in their role